Desperate attempt
In a push to make people switch to its Bing search engine, Microsoft will now pay users in Britain to use Bing over competitors like Google Search.
Rewards scheme
As part of its "Rewards" scheme, Microsoft will now allow users to earn points for making purchases online and simply searching the web which can then be redeemed for music and movies.
"The rewards scheme has been introduced to give something to Microsoft's current users as well as helping to attract new customers to Bing and its online store," wired.co.uk reported on June 1.
How to redeem points
There are two levels of points to redeem.
Level 1 members can earn points for 10 searches per day while those at Level 2 can earn reward points for 50 searches per day
Other details
A user can obtain a maximum of 30 points per day (60 points using Edge) through searches, or participate in quizzes to gain more. Microsoft also gives out 1 point for every pound spend at the UK online Microsoft Store, according to the Verge.
Soon in other countries
The rewards scheme will also be launched in France, Germany and Canada soon, the company said.
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